About the Client

Antro is a design and development agency focused on customer experience. The team builds online stores, apps, and digital services for e-commerce businesses.

The Challenge

Create content for vc.ru to generate leads for the agency. This involved interviewing designers and regularly publishing articles about UX and CX.

The most popular articles

Concept: How the Skelеtons Yogurt Brand Could Evolve to Stay Relevant

Views in feed: 55 418

Article opens: 24 464

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Squirclemorphism: A Trend from the 1960s and 2020s That vc.ru Missed

Views in feed: 26 239

Article opens: 25 735

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Beauty Retail Market Overview 2023: Trends, Insights, and E-commerce

Views in feed: 17 413

Article opens: 43 933

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Can You Get Fined for Using AI-Generated Images and Text?

Views in feed: 21 717

Article opens: 21 996

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The Ultimate Guide to Using Design to Drive Purchases: A Collection of 38 Articles

Views in feed: 24 807

Article opens: 13 922

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How to Avoid Losing Customers at the Start of Their Journey: A Look at E-commerce Login and Registration

Views in feed: 9 318

Article opens: 11 500

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Guidebook vs. Brand Book: What's the Difference and How Can They Help Your Business?

Views in feed: 17 907

Article opens: 20 371

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CX Deep Dive: How Golden Apple Treats Its Customers

Views in feed: 25 959

Article opens: 14 094

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How to Improve Your Website: 3 Real-World Case Studies

Views in feed: 21 493

Article opens: 9464

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The (Anti-)Roast of Golden Apple: Is Its Store Design Worth Following?

Views in feed: 17 790

Article opens: 10 569

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Design Roast 2.0: What's Wrong with Petrovich?

Views in feed: N/A

Article opens: 7780

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Design Roast 2.0: Svyaznoy's Online Store — Is It Really That Good?

Views in feed: N/A

Article opens: 6209

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Mythbusters. Myth #2: Company Culture Doesn't Drive Profits

Views in feed: 20 554

Article opens: 8711

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Case Study: We Created Holiday Merch for a Factory in Just 2 Weeks — and Made a Mistake That Cost Us Over 100,000 Rubles

Views in feed: N/A

Article opens: 7223

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Mythbusters. Myth #1: Company Values Are a Waste of Money

Views in feed: 17 724

Article opens: 6481

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