For new products
- test demand for a product idea, audience segment or hypothesis;
- find a profitable segment with room to grow;
- find channels where people are already looking for a solution;
- build an MVP with the features people actually need.
Product research for your business
I’ll help you understand why people buy your product, how they compare alternatives and what stops them from becoming customers. We’ll find ways to improve your product, marketing and sales.
For business owners, marketers and product teams who need to decide what to do next or understand why their current approach isn’t working.
Let’s talk on Telegram
How I can help
For existing products
- improve your product without adding features for the sake of it;
- compare segments and choose the most promising one;
- improve your offer and turn more visitors into leads and customers;
- find more ways your product can help and grow the business.
When research helps
You’re launching a product or entering a new market
You need to know who wants your product and what it should look like. I’ll find out how potential customers solve their problems today, what they pay for and what’s missing. I’ll help you choose segments and ideas to test for demand.
Marketing and sales aren’t delivering
People show interest, but few buy. I’ll explore how they choose, what they compare your offer with and what holds them back. Then I’ll suggest how to explain your product’s value in their own terms.
You’re stuck and looking for your next step
People buy your product, but you’re unsure which improvements will attract and retain more customers. I’ll study how they use it and where they struggle. I’ll find unmet needs and suggest which changes to test first.
How I do research
I use Advanced Jobs To Be Done. It focuses on what people are trying to achieve when they buy a product or service.
In interviews, I explore real experiences: what was happening in someone’s life, why they started looking for a solution, what they considered and what they chose. I follow the relevant journey from the first need to the final result.
How we’ll work together
1
Understand your business goal
We discuss your product, the current situation and the decision you need to make.
2
Choose who to talk to
I define who to interview: your customers, past leads or people using competing products.
3
Run the interviews
I find out what people wanted to achieve, what they did and where they struggled. We explore the real reasons behind their purchases.
4
Analyse what we learn
I look for recurring goals, situations and decision criteria, then identify barriers and ways to make the product more useful.
5
Prepare the report and next steps
You get a clear report with practical ideas to test in your product, marketing and sales.
Case study coming soon
I’ll share the full story soon.
What you get
Customer segments
Understand what customers are trying to do and what they expect. Build an offer around those needs instead of spending time on unnecessary features.
Ideas for growth
Find out what to change in your product, offer or customer experience. I’ll suggest concrete ideas and help you decide what to test next.
A foundation for your marketing
Know which benefits to explain, questions to answer and concerns to address on your website, in ads and in content.
The goal is to stand out by meeting your customers’ real needs. Instead of guessing what to build and spending time and money on endless features, you’ll have a clear plan for reaching your business goals.
Let’s talk about your project
Tell me about your question or business situation. I’ll help define the task and suggest the right scope of research. We’ll discuss the details on a half-hour call and start putting a plan together.
Let’s talk on Telegram